L.A. Fire Department Blog Good Example for Churches

The blog of the Los Angeles Fire Department models the possibilities for using a blog to promote and communicate the values and activities of your organization. It’s an especially good example for a church.

Written by the LAFD’s public relations department, the blog features a link to their home page, a photo gallery and news items like recent fires in the L.A. area.

The blog is simple, with a relatively low number of bells and whistles, and includes short articles filled with links (all good promotional points for blogs).

A pastor, staff member or trusted volunteer could keep a church blog similar to the LAFD’s by setting a regular schedule for posting (try once a week at first) and including photos of recent events (check out Flickr) and upcoming items of interest (for instance, links to resources for the ‘Da Vinci Code’ Hollywood movie or Bible study tools).

And it’s free — through Google’s Blogger service, which I use.