Keep Headlines Short, To the Point

The Associated Press — which distributes news to more than 11,000 media channels — writes headlines for the web that are less than 40 characters long and “straightforward,” according to this article by the New York Times.

News organizations, like the Associated Press, are wrestling with the “how” of taking products (i.e., news articles) that have historically been used primarily for the printed page and making them “web savvy,” for search engines like Google and Yahoo!