Missions Statements or “Mantras?”
ByGuy Kawasaki, famed for his “evangelistic” work for Apple’s Macintosh computer, writes in his book “Art of the Start
He includes a chart of several well-known companies, listing both their official mission statements and his “hypothetical mantra” version. Here are a couple I thought were especially poignant:
How many times have you seen a church mission statement that was the equivalent of a high school English essay exam answer, when it could have easily been stated in a simpler, easy-to-remember format that gets to the gist of it all?
Kawasaki advises making them “short and sweet.” The idea is to give your congregation a takeaway vision of what you are leading your church to embody in your community.
Send your statements — ah, rather “mantras” — to me, I’d love to check them out!
