Should churches market?

There has been much discussion within the church community as to whether churches should market themselves to the people they want to reach. It appears that there are camps who feel that branding, marketing, advertising, or promoting a church is a cardinal sin and that church leaders who use these heathen methods should be flogged for their ungodly behavior. So should churches market? What do you think? As The Branding Shed explores this heated topic, we would like to know your thoughts as well.