Why This Site Exists … Why I Do This

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I felt compelled to write a post about why this site exists. On why I spent the money to buy the domain name and hosting for this site, and then to take the time to go to all the trouble of trying to keep it maintained.

And I think writing it out will help me understand too why I’m doing this.

So now … for an honest answer.

I want a forum for my ideas. I want to share what I’ve thought about and dreamed about, or seen others do that I think would be awesome if more churches used those ideas.

I’m a learner. I love to read, to explore, to chase an idea or subject and exhaust it, to suck the information out of it and put it to practical use in my life and work. And I want to have a place to share the things I’ve learned and continue to learn so others can benefit too.

I realized in 2005 that God wanted to use the skills I learned as a newspaper writer and editor, as a journalist … and sheepishly, I’ll admit at one time, I thought those would all go into the junk drawer and not be used as I pursued a “pastoral calling.” But God doesn’t waste anything. He uses it all. This site is one expression of that lesson learned.

I enjoy using guerrilla marketing tactics very much, and like many, am still wading through how that works in the local church. [And by that, I mean, how to use those tactics biblically and appropriately in a way that doesn't tinker with the actual content of the Message and remains faithful to the ultimate Client we serve.]

I think I want to start a conversation here … but, frankly, am scared of what it’ll turn into or what people may say. So the jury’s still out on whether this becomes a true blogging-type “conversation” site or mainly a “content” site loaded with ideas, examples, tips, tactics, strategies, case studies, links and more links, news, great quotes, book reviews, and whatever else I find relevant and appropriate to the topic of communicating and marketing that assists the Church in fulfilling her Commission.

But if it’s really conversation you want … I think that can best be explored over at ChurchMarketingSucks or the blog I started for Church Communication Directors.

Also, if I’m being honest and transparent … this is a business site for me. I do freelance writing and communications work on the side and this is a way to bolster that work. I hope eventually to do more. [Stay tuned.]

Pastor Mark Batterson at Evotional.com says, “The greatest message deserves the greatest marketing.”

I happen to agree.

I think marketing, public relations, advertising, and communication tactics and strategies can be salvaged, tweaked, redeemed and used as tools in our arsenal for accomplishing our missionary endeavor of reaching the world for Christ.

… and I’d like to make a small contribution with my “time, talent and treasure” to helping the Church do that.

… all for the honor and glory of the One who salvaged and saved me — the ultimate life purpose.

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