Marketing Moses: ‘Faith Nights’ a Seat Filler in Minor League Baseball

In an article titled, “Pray Ball,” a church marketing firm is using “Faith Nights” to help get people in the seats of minor league baseball parks by marketing to church groups. Here in Oklahoma, we’ve had “Baptist Night” at our NBA Hornets games.

According to the story, “Moses bobblehead dolls were given to the first 1,500 fans.” [Reference pic]. And it seems churches can use the events to provide a relaxed way to invite guests to “church.”

Here are some quotes from the story:

“Fans who attend can expect to hear a hot Christian musical group, listen to testimonials from players and — here’s the kicker — get a bobblehead figure representing one of their favorite biblical characters, from Moses to Samson to Noah.”

“Handing out Bibles at the turnstile is just asking for trouble,” said Brent High, president of Third Coast Sports. “The reason teams are doing this isn’t to spread the news of Jesus Christ. It is to put fannies in the seats. If these teams start offending their season ticket-holders, they’ve got a problem.”

“The churches are using this as an outreach for those who do not have a church home,” High said. “We have numerous examples of people who have joined congregations through these events. We are using sports and music to reach a group of people that has never been reached before.”

Other related stories here, here, and here.

***

If you enjoyed this post, sign up for the FREE Church Communications Pro Email Newsletter.