What is branding worth to you?

I have had some interesting conversations with church planters lately about branding.  There are different schools of thought and viewpoints as to what a strong brand is worth and what a church planter or church should invest for this type of service.

Now I could go on to state my philosophy about the value of branding…but that’s what The Branding Shed does so it would be one sided at this point.  I will blog my thoughts later.  What I would like to get is your thoughts and input on what is a strong brand worth and what would you invest for a memorable and effective brand.

Here are a few questions that I would like for you to ponder, answer, and to post or e-mail back to The Branding Shed.

1. How much would you spend or invest on branding your church?
2. What do you consider more important; a logo and identity, a website, or public relations?
3. If funding isn’t a main issue, what would you be willing to spend for each one?
4. Do you feel you have a deep understanding of what branding can do for your church?

Please let me know your two cents on these questions and any other thoughts you would like to discuss.  Let’s open up some dialogue!