Who Reads the Paper Anymore?

Trolling through some blog archives, I found this post from blogging pastor Steve McCoy. I like this insight into who reads newspapers …

“Pre-retirement suburbanites tend to get the city newspaper. It has better news and sports. Retired suburbanites tend to get the local, suburban or city paper. It has obituaries of people they know.”

Read the full post and subsequent comments here — all helpful points.

From a church PR standpoint, I think you still gotta milk the papers for all the free publicity you can. Those local papers are read by more people than you think. Often, I have neglected them for “newer” technologies. But my “first love” (uh, the local paper) is still hanging in there.

I wrote about this in my PDF report on “How to Get Your Name in the Newspaper.” It also seems like people are diggin’ my post on “6 PR Resources.”