Church Marketing Matters

“If you care about the future of your company, your non-profit, your church or your planet, marketing matters.  Marketing matters because whether or not you’re in a position to buy a commercial, if you got an idea to spread, you’re now a marketer.” – Seth Godin, All Marketers Are Liars.

I like that excerpt from Seth Godin’s book (I would also apply this to branding).  Churches have an idea to spread.  Well not really an idea, but a story – and the greatest story ever told!  Get the Word out there.  Use whatever method works and is effective to tell it.