5 Reasons Websites Don't Work: Part 5

Lack of Planning

Many web-sites are unsuccessful due to a lack of planning.  This goes back to the question in the functionality section – What is the purpose or function of your web-site?  Is it to provide your audience with a wonderful experience, to generate sales leads, show pictures of your Chinese Pug, or build your organization’s brand?  How will you determine if your on-line venture is a success?  What are the goals you want to achieve?  Do you have all of your ducks in a row to start?  Thinking out the process takes time but it will prepare you and keep you from making unnecessary mistakes in the future.  Failure to plan is planning to fail.

You must have a road map and plan of where you want to go before you can get there.

Thinking through and implementing these five posted suggestions will greatly help you to stay on track when developing a website and increase the chances for a successful outcome.