5 Keys to Successful Blogging

Wow, can’t wait to devour this incredible study on successful blogging done by some researchers at Northeastern University and Backbone Media titled the Blogging Success Study.
They interviewed 20 “successful” corporate bloggers to find out what made them, well, successful. Here are the five factors they identified:

1. Culture
2. Transparency
3. Time
4. Dialogue
5. Entertaining Writing Style and Personalization

Download the 64-page study here, or read the executive summary here.

[Found via MicroPersuasion, a worthy feedreader site!]