Blogging Tip: Use Your Stats to Help Come Up With Post Ideas
ByOne way to come up with great post ideas is simply to look at your statistics.
With Google Analytics, for instance, you can see the most popular posts by title for any given day, week, month.
But one thing I’ve found especially helpful is to look at my “keyword conversation” from the search engines.
What does that mean, Cory? In other words, these are the keywords people are typing into Google or Yahoo or MSN and seeing the search engine results and clicking on the link to my blog …
I’m particularly interested in the number of people who came for a given keyword … but also the number of pageviews.
For example, if I got 10 people coming for a keyword phrase in one day, I might look at writing a post on that topic. Or if one person came, but read over 50 pages (this actually happened) I might also do a post on that keyword topic too.
This tells me what people are interested in …
Want more tips? Read all my Blogging Tips here.
By the way, I wrote a blogging tip post over at the Christian Book Lounge on How to Set Up An Amazon Associates Affiliate Account and Start Earning Money.
So, do you put your google analytics code directly into the template, or do you have to insert it into each post individually?
Kevin, typically you put it in your template “footer.” Don’t put into each individual post. Putting it in the footer takes care of that.
This is a great way to get some extra traffic and also cater to what your readers are interested in. Anytime you see a pattern of incoming traffic, it’s worth thinking about adding some more supporting content.
Good tip, Cory.
By incorporating your keywords in the link to your post, you’ll increase your visibilty for these keywords or keyword phrase.
For example, if you type in the phrase, “how to encourage return blog visits” into Google, the post titled, “Blogging Tip: Tell Readers How Often You Post to Encourage Regular Return Visits” shows up at the top of the search results.
In a WordPress blog, the title of the posts becomes a link and depending on how the blog is configured, the same phrase appears in the directory path. Two items that help you rank higher in search engine results.