When Your Pastor is Interviewed by the Press

Penelope, while preparing for her upcoming book press, has some excellent tips on how to prepare for a media blitz or interview, gleaned from her time with a media trainer …

Penelope says: “Knowing what answer you’re going to give way before you have to field a question.”

Her trainer said: “Don’t try to prepare for every possible question that could arise. Determine the 6-8 topics that are likely to come up during your interview …” and then:

“Hone a key message for each topic.”
“Identify anecdotes you can tell that illustrate each message.”
“Prepare specific examples or compelling data to prove your point.”
“Think of clever analogies if appropriate.”

See also her post on how to talk with the press.

Moral of the story … like a good Boy Scout … always be prepared.