Feb
24
What's Your Question about Church Branding or Marketing?
ByI’m always looking for new topics to post about or to discuss and I’ve noticed some interesting key words that have lead people to this blog. So I am going to throw the ball onto your court.
Do you have specific questions or interests that you would like to talk about when it comes to church branding, church marketing, or church media? If so, please feel free to respond to this post by commenting your idea or question, or e-mail me at jamesdalman(at)gmail(dotcom). Thanks!
I’d love for you to talk about “targeted marketing.” I’m working with a church who doesn’t have a clear vision of who they are trying to reach and what interests, motivates, or captures the attention of that group. So, I end up designing based on the psychographic of the elder board. Not effective for outreach.
What’s the best way to uncover the mindset of a target? I don’t think the Church leadership spends enough time with the unsaved or de-churched to know how to market to them (which may mean they shouldn’t even try). I’m pushing a big rock up a steep hill and I’m about reach to quit.
Thanks for the question Becky! I know we talked already about this but I want to do a post on this as well and will start working on that today.
[...] Posted on Jpm2upmTue, 26 Feb 2008 16:33:09 +000008 5, 2007 by James Dalman This question and request came from Becky who happens to be a talented designer and a wonderful friend of [...]