Archive for March, 2008
A Whole New CCP Coming Soon!
Posted by: | CommentsI wanted to start off this Monday with a big announcement to all the Church Communications Pro readers that there are going to be a BUNCH of new (and hopefully exciting) changes taking place here at CCP soon.
Cory Miller has been blessed with his new business at iThemes and is really busy – so much that CCP just hasn’t been able to be worked on. This blog has been a great resource to many ministries and churches and I personally have enjoyed many of the insights presented here. That’s why I presented Cory with an idea which we have both whole-heartedly agreed to.
Starting today, I will become the new brain-child and chief editor at Church Communications Pro. This is a great honor in many ways. One of my goals has always been helping The Church to find ways to communicate the Gospel with excellence and relevance in an always moving, always changing culture. This is a very difficult task! It’s also my dream to see churches collaborating and working together to build the Kingdom; sharing ideas and resources through CCP is just one small way to achieve this. I hope that I can continue to build on the foundation and outstanding work that Cory has started and to help you to the best of my abilities.
Some of the changes that I see happening over the next few weeks are:
1. A brand spanking new design and look!
2. Content and category changes. Almost everything will remain intact for now but there will be new content and some new features.
3. Guest writers who are the some of the best at what they do.
4. Exclusive products and special deals through Church Communications Pro.
No doubt there will be some kinks to be worked out and fine-tuning ahead but it will definitely be worth the wait. So stay tuned in to what’s going on and updated information that’s coming down the pipeline!
Blessings!
James Dalman
Church Communications Pro
Is Church Marketing A Sin? Part Two
Posted by: | CommentsIn part one of “Is Church Marketing a Sin” I talked about if the problem of marketing a church is wrong or a sin. While I came to the conclusion that marketing in and of itself is not sinful and that the Bible verse I have heard used in arguments against this topic doesn’t address this issue, it makes me wonder why so many people reject or have spoken out about church marketing.
I think this may be for three main reasons: worldliness, jealousy, or because some church communication efforts are just plain cheesy. Here’s a quick breakdown on each reason:
Worldliness. I understand that some church members and Christians view using the tools of the world as evil or that we are supposed to be in the world but not of it but this does not apply to this situation because these methods or tools can be used for God’s glory. God gave us talented people whose purpose is to tell His Story through art, design, media, storytelling, etc. If the focus is Jesus than are we really being worldly? I believe Paul would have considered blogging or direct mail to build the Kingdom. Don’t you?
Jealousy. I think that there are Christians who are envious of other Christian’s work or success and they become bitter about it. I shamefully admit that I have acted this way in the past. A person I know became wildly successful with an idea we had discussed and I become so jealous that I bad mouthed their business and the person. I did seek forgiveness and the relationship has been restored but it did cause a lot of pain. Unfortunately we are susceptible to these types of temptations and we should be happy when God gets the glory even if it means a church has better media stuff than we do.
Cheesiness. I think this is the big issue. There is a lot of crap when it comes to secular marketing and there is an equal amount when it pertains to church communications as well. I have seen brochures, advertising, and websites that just reek like Lindberg cheese. They look like materials that a snake-oil salesman would use and definitely reflect no emphasis on giving their best to God. I understand that not all churches have the budget, talent, or knowledge to have nice stuff. And in no way am I saying a church that has 1960’s brochures cannot be effective at reaching people with God’s Word. I think some people are turned off by bad marketing…but this can also go to the other extreme.
There are churches who have placed all their trust and money into looking uber-hip or being so slick that theiR communication tools look like you are going on a carnival cruise or trip to Disney World. There are even a few innovative” churches who are really pushing the edge on what may be acceptable and not acceptable for Christian marketing – such as using sex to sell a message or draw people in. I am all for discussing all aspects of scripture including sex, but I don’t think we need to use sexy images or innuendos to preach the Gospel. That is a sin.
I propose a balance. I believe that we can glorify Jesus Christ and His Church through excellence in media. We can take it up a notch and do our best to tell His story in a way that resonates with our culture including marketing and design! However, I also believe that we need to understand and remember that it is Jesus that transforms lives and not our marketing, worship experience, or dazzling media display and if we start placing our trust in these tools as a savior, taking them to the extreme, or idolizing these methods in any way then we can be justified in saying that this is a sin.
Are you kidding me? My take on Christian Conferences.
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I have to break from part two of my series on whether “Church Marketing is a Sin” to rant about how Christianity in America has become a highly lucrative business. Check out the current list of church conferences on the calendar this year (and this isn’t all of them):
- Healing Place Church Experience (have I ever said how sick I am of hearing the word experience and church together?)
- Unleash 2008
- Q (very short name I’d say but at least this looks like it actually has a bigger purpose)
- Orange: We hope you will join us this year for an authentic, dangerous and UNCENSORED experience! (Does this mean they’ll drop the F-Bomb?)
- Coast 2 Coast
- Externally Focused Conference: Transform your community. Transform your life. Hmmm…
- The White Board Sessions: You can get a whiteboard for under $20 at Staples.
PLUS, and I love this one…I can spend two days following the Senior Management Team of Granger Community Church for a cool $1,500.00 to get an inside look at how they do ministry. Are you really serious?!?
Please understand that I do not mean to sound harsh towards any of the people or their teams presenting at these conferences. I personally only know one presenter out of all of them (who has an ego the size of Texas) but I am sure that most of their hearts are for helping others build the Kingdom. I also ask Jesus for forgiveness in that this may not be the most Christ-like post or way to communicate my feeling about this topic. However my question is this:
Do we really need all these conferences to tell us how these leaders do their ministry or how to be effective at ours?
I don’t know whether it’s a conviction of the Spirit or common sense but it grieves me to think at how much money will be spent to attend and hear these speakers. I did some number crunching based off of an average on each conferences fees and the number of attendees they allow or “guestimate” based off the size or speakers at the event.
My very rough calculation = $2,185,940.00. That’s over two million dollars not including airfare, hotel, meals, and the “I was there” t-shirt.
Do we really need to spend over two million dollars to follow teams around for a day and watch how they interact with each other or to have churches who have been blessed with great growth tell us how “they” did it? Is it worth going to another conference to hear about another innovation, theory, or technique that may or may not work for our individual situation – or one that a church staff will never implement because they’re still working on the method from last year’s conference?
I know of many church planters who have been called to plant in their community who are doing a great work but are struggling because of financial support. I see people in my city who can’t afford a hot meal or warm place to sleep for one night. I know of single mothers who are working at least two jobs just to feed their children and keep the electricity on. I could mention the fact that some “on-fire” Christian leaders give more to buying conference tickets, books, and lattes than sending support to missionaries who look death in the eye every day for fulfilling the Great Commission.
I pray that church leaders, their teams, and congregations will wake up and realize that “the Church” has become just like corporate America. We have been blessed way beyond our dreams and we are now taking advantage of it. We talk of being missional yet some of us can’t even break beyond the missional motivation speech. Shame on us! American prosperity has definitely been a curse.
How about we spend more time in prayer, fasting, serving in our community, and listening to the hurt of others over spending more money on an expensive trip to tell us how we might do it and give it to better causes? And I point this to myself – an addicted lover of books and technology. Maybe it’s time to just go out and do it and learn for ourselves. After all, experience is the best teacher and Jesus Christ the best leader we could follow.
Is Church Marketing A Sin?
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Is Church Marketing A Sin? This question seems to be one which has lead many people to my blog and I think it is definitely worth discussing here.
I think we first have to look at the word “marketing”. Dictionary.com lists two main definitions:
- The act of buying or selling in a market.
- The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
Nothing there seems to go against the Bible – unless the activity might happen to involve something immoral or illegal. The Bible also contains stories of people who would more than likely sell their products or services; artisans, weapon makers, blacksmith’s, fishermen, doctors, shepherds, etc. Marketing in an honest form appears to not be sinful in and of itself.
The next roadblock and some of the arguments against church marketing are usually based off of Matthew 21:12-13; Jesus entered the temple area and drove out all who were buying and selling there. He overturned the tables of the money changers and the benches of those selling doves. “It is written,” he said to them, ” ‘My house will be called a house of prayer, but you are making it a ‘den of robbers.”
Does this scripture really apply to marketing a church? After all, the money-changers were selling their goods in the temple for a dishonest and unfair gain which is definitely wrong. The temple also wasn’t a place of worshiping God anymore and instead became a market place. No doubt this would upset Jesus and dishonor God because coming together as a church is for the purpose of worship, disciplining, and fellowship not for business transactions and networking.
But if we base our church marketing argument on this piece of scripture it would also be possible to think that Jesus meant He didn’t want people hocking their wares in church at all. Could selling goods in the church – baked pies, sermon messages, books, or worship CD’s be sinful activities? Most people would say no because these acts are not done in a way that dishonors God and actually helps spread the Gospel.
So what is the case of people thinking church marketing is a sin? What is it that doesn’t fit with the two words church and marketing? I’ll explore my hypothesis in the second part of this series.
