Comments on: Is Church Marketing Dead? http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/ Thu, 17 Dec 2009 15:53:42 -0600 http://wordpress.org/?v=2.8 hourly 1 By: How should the church market today? | Ignite Your Ministry http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-608 How should the church market today? | Ignite Your Ministry Sat, 24 May 2008 22:38:18 +0000 http://www.churchcommunicationspro.com/?p=879#comment-608 [...] Is Church Marketing Dead? [...] [...] Is Church Marketing Dead? [...]

]]> By: Is Church marketing dead? Nope, just stuck on stupid! » Heal Your Church WebSite http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-607 Is Church marketing dead? Nope, just stuck on stupid! » Heal Your Church WebSite Thu, 08 May 2008 13:46:11 +0000 http://www.churchcommunicationspro.com/?p=879#comment-607 [...] would include Cory Miller and James Dalman at Church Communications Pro (CCP), the latter of whom begged the all important question: “Is Church marketing [...] [...] would include Cory Miller and James Dalman at Church Communications Pro (CCP), the latter of whom begged the all important question: “Is Church marketing [...]

]]> By: James Dalman http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-621 James Dalman Thu, 01 May 2008 14:36:46 +0000 http://www.churchcommunicationspro.com/?p=879#comment-621 Kevin, I agree that marketing in and of itself isn't bad and we do need to rethink it if we continue to use it. I am not proposing we give up only that maybe we stop trying to be all things to all people. I do think church marketing is going to die in it's present form because people who are not in church, for the most part, tune it out and ignore it. Church marketing of the future will be word of mouth because lives are being transformed and this is the way it should always be! Kevin,

I agree that marketing in and of itself isn’t bad and we do need to rethink it if we continue to use it. I am not proposing we give up only that maybe we stop trying to be all things to all people.

I do think church marketing is going to die in it’s present form because people who are not in church, for the most part, tune it out and ignore it. Church marketing of the future will be word of mouth because lives are being transformed and this is the way it should always be!

]]> By: Kevin http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-609 Kevin Thu, 01 May 2008 00:31:46 +0000 http://www.churchcommunicationspro.com/?p=879#comment-609 Very thought-provoking. Marketing in and of itself is not bad... although there is a lot of bad marketing out there (marketing done badly). What is marketing? I am going to generalize here, but marketing is a form of communication that results in the "sale" of ideas, products or services. Ryan above describes an example of how marketing is evolving. I think it would be better to say that the old form of church marketing is dead. There are simply better ways to spread the word in the world we live in now... and, it has everything to do with being honest, open and available for dialogue. Very thought-provoking. Marketing in and of itself is not bad… although there is a lot of bad marketing out there (marketing done badly). What is marketing? I am going to generalize here, but marketing is a form of communication that results in the “sale” of ideas, products or services. Ryan above describes an example of how marketing is evolving. I think it would be better to say that the old form of church marketing is dead. There are simply better ways to spread the word in the world we live in now… and, it has everything to do with being honest, open and available for dialogue.

]]> By: James Dalman http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-622 James Dalman Tue, 29 Apr 2008 12:54:43 +0000 http://www.churchcommunicationspro.com/?p=879#comment-622 Ryan- These are great points. Thanks! Ryan- These are great points. Thanks!

]]> By: Ryan http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-617 Ryan Sun, 27 Apr 2008 19:24:02 +0000 http://www.churchcommunicationspro.com/?p=879#comment-617 James, I wish that I'd gotten here before the LeadNet folks. I really think that the value of REALationships is where it's at. Getting better at what we're doing in marketing is not the solution. I would dare say that not only church marketing is dying (not yet dead), so is mass communication in general. I touched on this topic myself just last week... http://tillingthesoil.wordpress.com/2008/04/23/communication/ People want personal delivery systems of personal messages. It doesn't matter if it's the church (clergy connecting with members, i.e. Facebook for Pastors) or multinational corporations (Notice Coke's marketing of MYcokerewards.com Just my two cents. ryan James,
I wish that I’d gotten here before the LeadNet folks. I really think that the value of REALationships is where it’s at. Getting better at what we’re doing in marketing is not the solution. I would dare say that not only church marketing is dying (not yet dead), so is mass communication in general.
I touched on this topic myself just last week… http://tillingthesoil.wordpress.com/2008/04/23/communication/
People want personal delivery systems of personal messages. It doesn’t matter if it’s the church (clergy connecting with members, i.e. Facebook for Pastors) or multinational corporations (Notice Coke’s marketing of MYcokerewards.com
Just my two cents.
ryan

]]> By: James Dalman http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-615 James Dalman Sun, 27 Apr 2008 18:37:51 +0000 http://www.churchcommunicationspro.com/?p=879#comment-615 @ James T - Thanks! No doubt churches will continue to use print and web media to communicate about themselves (and shouldn't necessarily stop) but it's time for a change in the approach. I think church branding is a topic that needs to be discussed more in-depth as a substitute to stupid marketing as Mean Dean discusses on his post. @Stuart - Thanks for your feedback and I like the tagline! @Mean Dean - Thanks for your two cents and your follow up post. I agree that most church marketing is stuck on stupid (and dig your acrostic)and that there HAS to be a drastic change in how these churches communicate through web and print. We also need to focus on and realize that church branding is important and can be more beneficial than the marketing tools because branding is everything a church is about. It's not just a logo; it is the total image - and sometimes the outside (packaging) doesn't match the inside (people and personality). This is one reason I feel church marketing isn't effective and dying. @ James T – Thanks! No doubt churches will continue to use print and web media to communicate about themselves (and shouldn’t necessarily stop) but it’s time for a change in the approach. I think church branding is a topic that needs to be discussed more in-depth as a substitute to stupid marketing as Mean Dean discusses on his post.

@Stuart – Thanks for your feedback and I like the tagline!

@Mean Dean – Thanks for your two cents and your follow up post. I agree that most church marketing is stuck on stupid (and dig your acrostic)and that there HAS to be a drastic change in how these churches communicate through web and print.

We also need to focus on and realize that church branding is important and can be more beneficial than the marketing tools because branding is everything a church is about. It’s not just a logo; it is the total image – and sometimes the outside (packaging) doesn’t match the inside (people and personality). This is one reason I feel church marketing isn’t effective and dying.

]]> By: Digital @ Leadership Network http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-619 Digital @ Leadership Network Sun, 27 Apr 2008 13:51:10 +0000 http://www.churchcommunicationspro.com/?p=879#comment-619 <strong>Is Church marketing dead? Nope, just stuck on stupid!...</strong> There's no getting around it, despite the efforts of many to teach, rebuke, correct train in righteous web design, there still exists a great cloud of witlessness when it comes to the Church's presence online. A fact painfully corroborated by... Is Church marketing dead? Nope, just stuck on stupid!…

There’s no getting around it, despite the efforts of many to teach, rebuke, correct train in righteous web design, there still exists a great cloud of witlessness when it comes to the Church’s presence online. A fact painfully corroborated by…

]]> By: Mean Dean http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-620 Mean Dean Sun, 27 Apr 2008 10:39:25 +0000 http://www.churchcommunicationspro.com/?p=879#comment-620 Okay James, I answered your question over on the Digital Leadership blog: http://digital.leadnet.org/2008/04/is-church-marke.html And thanks for asking the important question! Okay James, I answered your question over on the Digital Leadership blog:

http://digital.leadnet.org/2008/04/is-church-marke.html

And thanks for asking the important question!

]]> By: Stuart http://churchcommunicationspro.com/2008/04/22/is-church-marketing-dead/comment-page-1/#comment-606 Stuart Sat, 26 Apr 2008 23:18:39 +0000 http://www.churchcommunicationspro.com/?p=879#comment-606 Good thoughts sir ..... I've jsut come back from a 4 day men's leadership conference (even though I'm not in any leader role my pastor thought it would be good) and the "relational" link is the very thing they were talking most about. Secondly the church I attend has a tagline of "building a house of love" and love can only happen on a relational level - this is something we are very much working on but has been in progress for a couple of years now and is very much a work in action and progress. Keep sharing ... Good thoughts sir …..

I’ve jsut come back from a 4 day men’s leadership conference (even though I’m not in any leader role my pastor thought it would be good) and the “relational” link is the very thing they were talking most about.

Secondly the church I attend has a tagline of “building a house of love” and love can only happen on a relational level – this is something we are very much working on but has been in progress for a couple of years now and is very much a work in action and progress.

Keep sharing …

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