Church Web Sites That Work: It Doesn’t Have To Be Written

A four-part series on church web sites by Kevin D. Hendricks

Christians have a strong preference for the written word, but the Bible never says we can only communicate our faith in writing. As your church branches out on the Internet and finds ways to connect, don’t be limited by text.

Video
The most obvious format is video. Consider telling stories and answering questions with video. Keep it simple and short.

Audio
A podcast might be another way to tell your church’s story. Convince the old timers it’s a radio show. With Sunday morning worship music as transitions and nuggets from the sermon, half the work is already done.

Photos
Pictures are worth a thousand words. Load up on photos and let the smiling faces, the hands raised in worship, the tears of confession tell your church’s story.

Your pastor may like to sit at the computer and write sermons and newsletters, but that doesn’t mean your web site has to be all text. Branch out with some new media.

Kevin D. Hendricks is the editor of Church Marketing Sucks and runs his own freelance writing and editing company, Monkey Outta Nowhere, where he helps organizations communicate.