Church Web Sites That Work: Find Ways to Connect

A four-part series on church web sites by Kevin D. Hendricks

You can’t just dump content online and expect people to be transformed. It can happen, but you need to do a little more work.

You need to find ways to connect. Here are three suggestions:

Be Current
Our culture is obsessed with the current. Often with good reason. We’re concerned with what’s happening here and now. If your message is going to have any impact, it has to be current. Find ways to connect your message to what people are worried about. Today that’s a no-brainer: What does Jesus have to say about the economy?

Tell Stories
You can’t just write copy and hope to connect with people. Try telling stories about real people. It’s likely a few folks in your congregation have weathered the greatest economic collapse this country has ever faced. What’s their story?

Answer Questions
A third way to connect with people is by answering their questions. What burning questions do people have about your church or specific doctrines? Answer them.

Church web sites don’t have to be limited to potlucks and sermons. Try offering content that’s more likely to connect with people.

Kevin D. Hendricks is the editor of Church Marketing Sucks and runs his own freelance writing and editing company, Monkey Outta Nowhere, where he helps organizations communicate.