The logo used to be something that remained unchanging and resistant to the elements around it. Many franchises and brands that have existed for quite some time (I’m thinking of brands like Wendy’s and Coke) don’t adapt their brand all that much. This used to be the standard. Guess what.
It isn’t anymore.
Logos are not the unchanging monoliths they used to be. They are, anymore, dynamic within their environments. Churches need to be ready to mold their branding to fit their environments if they want to be a part of the new trend in branding. If you don’t know what I’m talking about, start looking into recent brands and see how they let their branding mold into its surroundings. It’s pretty cool. Read More→
Announcements, for a congregation, can be either the most interesting part of service or the most painful. I’ve seen the highs and lows: highly produced at Granger and strikingly pitiful at some local churches. But there doesn’t have to be a high production value for announcements to be valuable. What you need is a method, and someone who will do announcements well. Hopefully some of these guidelines will help you get started on your way to delivering announcements effectively.
First of all, you want to recognize what you have with each announcement. There are really three parts to any announcement: Read More→
Large format printing is somewhat elusive to some churches and their designers. It can be an expensive task, both monetarily and in regards to time requirements. I’ve spent a good deal of time printing large formatted pieces, both through printing houses and in house, and both have their benefits. If you keep these things in mind, however, the lasting power of your poster will be stronger and you may get the most bang for your buck in the long run.
1. Make it as reusable as possible. Inevitably you will be spending money on this poster, whether it’s something you pay for and send away or a printer you purchase in house to use every week. With that in mind, plan on reusing your poster. If that means that after using it you can cut it in half and keep it up during a season of the year, then that’s a pretty worthwhile poster. Brainstorm on it.
2. Include a “next step”. If the poster is going to be worth anything, you want the viewer to have something to do after they finish absorbing your beautiful artwork. Give them a website, a phone number, or a thing to do somewhere on the poster. It will improve the effectiveness of your poster by leaps and bounds. Read More→