Archive for Church Leadership
Is Church Marketing Dead?
Posted by: | CommentsThere is something going on but I quite can’t put my finger on it. It’s a gut feeling that’s right more often than not. I think the church landscape is drastically changing and that church as we know it now is going to evolve (no, I am not supporting Darwin) into something much different. It’s just a hypothesis or idea I’m working on, whatever that’s worth.
One thing I do know in many conversations I’ve had lately with church leaders and church planters is that some of the media tools we have used over the last few years is losing their effectiveness or not working at all anymore. Are people fed up with advertising and marketing? Or could it be the message isn’t clear enough or that possibly the product, service, or dare I say it, the church just stinks?
I think it’s a combination of all of them.
People are tired of getting spammed or hordes of junk mail. I see and get stuff from churches that are atrocious! They say too much, don’t communicate clearly, make unchurched people feel judged, or look like somebody hurled on the paper and attached a logo. Some of the marketing tools observed from churches I have visited over-promises and under-delivers. They try to be something they are not.
Even though I believe that many churches still need to catch up with the 21st century, I think by the time they do, it will be too late. So what do we do, or better yet, what’s my buzz word for the day?
“Realationships”
Yes, it’s misspelled but notice it says real. You know what’s going to build your church and the Kingdom? Forming real relationships! Not those cheesy types of friendships where it’s surface level or fake. You can’t pretend to care or be interested – it has to be true and authentic – or you might as well stay in a cardboard box. And building “realationships” is going to take work… a dirty, four letter word! There’s no magical kool-aid, pill or Three Minute Program to do it for us. We have to go in this messy world and love people. It’s a simple but difficult to follow solution.
Church marketing is dying. Throwing a slick advertising piece or website at the public isn’t going to cut it much longer. The church of tomorrow will require more than a campaign. It will require investing personally and hanging out in people’s jacked up lives.
Don’t Compare Yourself to Others
Posted by: | CommentsI wrote about this topic a while back and the same conversation came up with a church planting brother the other day so I think it’s worth mentioning again.
It is so easy to compare ourselves to another church or a church leader or church planter. We look at others and benchmark our success (or failures) by what they have achieved. Churches try to duplicate other churches or some of us attempt to be the clone of Mark Driscoll, Craig Groeschel, or David Crowder (goatee and all). But what works for them isn’t going to work for us – not to mention that God has called us to be ourselves in the situation He has given us.
God has uniquely made you. Celebrate it. Live it out loud!
We can learn from others but the best thing we can do for ourselves, our team, and our organization is to be true to who we’re called to be or the vision we have been given…not someone else’s.
Are you kidding me? My take on Christian Conferences.
Posted by: | CommentsI have to break from part two of my series on whether “Church Marketing is a Sin” to rant about how Christianity in America has become a highly lucrative business. Check out the current list of church conferences on the calendar this year (and this isn’t all of them):
- Healing Place Church Experience (have I ever said how sick I am of hearing the word experience and church together?)
- Unleash 2008
- Q (very short name I’d say but at least this looks like it actually has a bigger purpose)
- Orange: We hope you will join us this year for an authentic, dangerous and UNCENSORED experience! (Does this mean they’ll drop the F-Bomb?)
- Coast 2 Coast
- Externally Focused Conference: Transform your community. Transform your life. Hmmm…
- The White Board Sessions: You can get a whiteboard for under $20 at Staples.
PLUS, and I love this one…I can spend two days following the Senior Management Team of Granger Community Church for a cool $1,500.00 to get an inside look at how they do ministry. Are you really serious?!?
Please understand that I do not mean to sound harsh towards any of the people or their teams presenting at these conferences. I personally only know one presenter out of all of them (who has an ego the size of Texas) but I am sure that most of their hearts are for helping others build the Kingdom. I also ask Jesus for forgiveness in that this may not be the most Christ-like post or way to communicate my feeling about this topic. However my question is this:
Do we really need all these conferences to tell us how these leaders do their ministry or how to be effective at ours?
I don’t know whether it’s a conviction of the Spirit or common sense but it grieves me to think at how much money will be spent to attend and hear these speakers. I did some number crunching based off of an average on each conferences fees and the number of attendees they allow or “guestimate” based off the size or speakers at the event.
My very rough calculation = $2,185,940.00. That’s over two million dollars not including airfare, hotel, meals, and the “I was there” t-shirt.
Do we really need to spend over two million dollars to follow teams around for a day and watch how they interact with each other or to have churches who have been blessed with great growth tell us how “they” did it? Is it worth going to another conference to hear about another innovation, theory, or technique that may or may not work for our individual situation – or one that a church staff will never implement because they’re still working on the method from last year’s conference?
I know of many church planters who have been called to plant in their community who are doing a great work but are struggling because of financial support. I see people in my city who can’t afford a hot meal or warm place to sleep for one night. I know of single mothers who are working at least two jobs just to feed their children and keep the electricity on. I could mention the fact that some “on-fire” Christian leaders give more to buying conference tickets, books, and lattes than sending support to missionaries who look death in the eye every day for fulfilling the Great Commission.
I pray that church leaders, their teams, and congregations will wake up and realize that “the Church” has become just like corporate America. We have been blessed way beyond our dreams and we are now taking advantage of it. We talk of being missional yet some of us can’t even break beyond the missional motivation speech. Shame on us! American prosperity has definitely been a curse.
How about we spend more time in prayer, fasting, serving in our community, and listening to the hurt of others over spending more money on an expensive trip to tell us how we might do it and give it to better causes? And I point this to myself – an addicted lover of books and technology. Maybe it’s time to just go out and do it and learn for ourselves. After all, experience is the best teacher and Jesus Christ the best leader we could follow.
Dealing with Integrity Issues?
Posted by: | CommentsA while back I received a book that I wanted to refer to others but quite honestly forgot to do.
Deadly Viper: Character Assassins by Mike Foster and Jud Wilhite is freaking awesome! I admit that the design is really cool and I only wish I would have thought of the idea first! Anyways, Deadly Viper is about living a life of integrity and how to take on the Seven Character Assassins that are known for wiping out great men and women. This book is humorous, well written, short and to the point. It’s an all around butt-kickin’ resource!
The Deadly Viper website (www.deadlyviper.org) has the DL on what Foster and Wilhite is up to as well as the opportunity to read their blog, get the book or free audio download, and get some killer wallpaper. Check it out today!
Professionalism and Obscenity
Posted by: | CommentsWould you hire a professional service company who repeatedly used offensive language?
I started checking out a company web-blog about a month ago that offers “professional” consulting services and who has really great tips on marketing, copywriting, and SEO techniques for small businesses. The thing is that I really started to get turned off by the frequent dropping of the”F-Bomb” and other colorful words that would make some people blush. What really stunned me is when I discovered this is a stay at home mom.
Now I’ll be the first to admit that I am not the poster boy for a clean mouth but considering where I used to be and where I am today, it is a night and day difference. It doesn’t offend me if other people talk that way unless every other word has to do with four letters and then it doesn’t totally offend me as much as it bothers me. To me, it shows a lack of intelligence and disrespect for others. What I can’t understand is if most people know that this kind of talk is viewed as offensive, why in the world would you salt your business website with it?
Maybe I am old-school but I would never consider using this type of language on any material that hopes to win me business. I will also not even think about hiring someone who can’t control their language either. For example, my family and I went to a car dealership looking for a new car last year. We stopped at one of the reputable dealers in town but the salesman who came out to help us started cussing. He totally showed disrespect to us – especially my wife and children. Needless to say we walked off and they lost a potential sale or any future business (we have also told many people about this experience).
I believe it’s time for some businesses and companies to start using common sense and morally correct ethics again. I think that society needs a gut check and should stop allowing marketing and advertising campaigns to be centered on being provocative or the ‘sex sells” ideology. I feel that there needs to be a line drawn between obscenity and creativity.
How about you?

