My post is titled Leveraging Social Media for the Gospel.

Take a look and let me know what you think.

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Follow our church, plus some of our ministers here:

• QSBC – main church account
• Ray Griffin – minister of education
• Tobin Jackson – youth minister
• Rusty McMullen – middle school minister
• Scott Campbell - college minister
• Brian Hobbs – communications director

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It allows us to communicate in a way that is totally different from traditional websites, blogs, and e-mails.  You can tie in Twitter with your FaceBook account, send voice mesages to Twitter using your phone, TwitPic your photos, and even synch it with your Google iCalendar. The applications are many and you should consider using it for your church or ministry.

Anthony Coppedge (whom I’d love to meet and have missed at a few conferences) launched a website called Twitter for Churches (www.twitterforchurches.com) and offers a PDF book called “The Reason Your Church MUST Twitter” for only $5.00!  Having read Anthony’s posts in the past, I think this is going to be a great read and recommend checking out his new website.

Twitter could help your ministry to communicate more efficiently or carry on conversations with people in your community.  Don’t miss the boat.

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Here’s the deal … I have over 600 friends on Facebook. I love that I can connect with a bunch of people through it.

I try to be pretty selective with who I add to Facebook besides I use it as a ministry tool also to connect with our college kids. Typically, though, when a minister or someone connected to one of my “ministry friends” adds me as a friend, I usually add them automatically – thinking there’s some watered down discernment factor there.

But lately – in the last couple of months – I’ve been barraged (spammed) with “grand opening” or church announcement messages from some of those.

So much so that today, I actually removed one as a friend.

Hot tip for pastors and ministers using Facebook: Find a way to build momentum for your church without spamming me, or, uh, other ‘friends’ who live thousands of miles away from your church, quite content with their own home church, and get extremely irritated when they have to delete your notification and consequently remove you as their friend.

It’s spam. Don’t do it.

Instead, create an opt-in Facebook Page, Group or event … ask people to sign up for those, in which they know, understand and commit to getting your email updates.

Rant over.

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• Lynchpin Design: I recently completed the design of Granite State Baptist Church’s new brand image and website. Lynchpin Design did an outstanding job implementing my design but I was really impressed with their IMMIx CMS which they customize for each churches needs, instead of just giving a canned solution.

• Ekklesia 360: It has been a while since I worked with this system but when I partnered with Church Plant Media a few years ago, this was a great Content Management System.

• Discover Sky: This platform is available through Element Fusion and is a nice, cost effective solution if you want import your own design or have a designer create the skin for your website.

• Faith Connector: I designed the Dialogue Church website and then we had Faith Connector implement their CMS into the layout. It works extremely well, but to me, it’s more cumbersome than the rest.

• Another notable CMS/Website Company that recently contacted me and that looks promising is City Gates. I haven’t worked with them personally but I talked with Matt Kirkland and he sounds like a great guy.

This also reminds me of some advice to pass along on this topic.

If you have a designer create the website branding or layout-or if you do it yourself-make sure to communicate every aspect and detail of that design to the company who is going to set up your website to ensure it’s EXACTLY the way you want it. A couple of the designs I previously sent off should have been modified to meet web standards (I’m not a programmer or CSS guru) and when the site was launched it didn’t quite have that great lookas they should have. This can also be attributed to companies who just churn and burn the work out. It’s not their fault but when you rush out so many designs per week, it opens up the chance for missing important details like columns being too small for human readable text!

Please check out these companies if you need a website or Content Management System!

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James Dalman specializes in church branding, church consulting, and church marketing. He is the editor at Church Communications Pro and wants Holland to win Euro 2008.

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Mark Barnes recently sent me an e-mail about his Sermon Browser WordPress Plugin that allows churches to simply upload sermons to their WordPress website, where they can be searched, listened to, and downloaded. It is easy to use with comprehensive help and tutorials.

While I haven’t tried it out personally (because I’m a WordPress dummy) – it sounds really cool!  Feel free to check it out for yourself.

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Budget

There are two main budgetary concerns with CMS’s: set-up (or design) fees and monthly hosting charges. A custom designed CMS, like the one we use at Calvary Church, can be pretty pricey. With the extra expense comes more custom functionality and future expandability. There are less expensive set-up options in the form of plug and play CMS’s. Most of the CMS companies targeted at churches only charge a small set up fee (if any) and a monthly fee. With these, you typically do not get a custom design, but rather get to choose from a selection of templates that you can tweak yourself. Typically you should budget more for monthly hosting of a CMS than for basic web hosting.

Custom Templates

Most CMS’s operate using templates to maintain the design of the site’s pages. Consider whether the CMS has a wide selection of templates from which to choose, if you can design your own templates, and explore whether the templates are easy to change.

Features

Another factor to consider when selecting a CMS is the list of features. Do you only need to design static web pages? Will you need email forms? Is there an easy way to upload and edit images? Do you plan on streaming audio or video? Will you be selling items in an online store (e-commerce)? Does the CMS provide tracking statistics for your site? Will you need forums, chat rooms, or a live chat support tool for your site? Do you need a WYSIWYG editor or is a basic text editor sufficient? Along with the consideration of the list of features the CMS currently has available, you should consider whether or not the CMS has the capability to add custom features for you should you need them in the future.

Support

Most CMS providers will help you get your initial site set-up and designed (as mentioned above, some may charge you a hefty set-up fee, just for that purpose), but what do they offer you once you’re up and running? Consider the number of support hours you anticipate needing a month and look for a CMS that has double that amount. Other support considerations include on-site training for users of your system, online documentation, and an online knowledge base or user forums.

FTP Access

With basic web hosting, pages are updated using FTP access. Most CMS hosting plans do not include FTP access to your site. This can be problematic if, for example, you need to bulk upload pages or images, or if you ever need to migrate your site to another provider. Look for a CMS provider that will offer you FTP access to your files, or at minimum some FTP space on their server in another location.

Ownership vs. Leasing

Most CMS providers retain the rights to the structure of the CMS (while you own the content that you place within their system). In other words, they’re leasing you their software application. If you need to own your CMS, expect to pay a lot more money and make sure both you and the CMS provider are clear on the need. Don’t assume that a custom-designed CMS will be yours to own.

Ease of Use for Advanced Designers

Another consideration is the ease of use for an advanced website designer. Chances are, the volunteers who step forward to help maintain content on your CMS will have some web design experience. As such, if they’re restricted by a CMS that doesn’t allow them to “do their thing,” they might be frustrated. Look for a CMS that has, at minimum, the capability to edit the source code for the page.

Trial Period

Does the CMS provider give you a trial period or unlimited demo login so that you can take the CMS for a test drive before you commit? If not, keep looking. You might want to have potential web volunteers take a look at the CMS as well.

This list of things to consider isn’t exhaustive, but hopefully it will give you a starting point in selecting a CMS. Carefully evaluate your needs and don’t hesitate to ask lots of questions to the sales person at the CMS provider you’re considering. Making a successful choice of which CMS to use can take you a long way towards having a website that is successful in drawing guests to your church and intersecting with members of your congregation.

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Chuck Scoggins is Creative Communications Director at Calvary Church in St. Peters, MO and President of 374 Designs. His latest project is Serve15 and you can email him at chuck@374designs.com.

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Why would so many people be bidding up this church domain you ask?

Domain authority, age, and Google page ranking. This site was a few years old with a lot of incoming links and was well ranked with Google. Any person who purchased it would have the immediate benefit of a well ranked domain (for a little while) by using a common strategy that involves putting up some quick content pointing to the SEO wizard’s target site; the site they want to be higher ranked.

Long story short, we were able to rescue the domain from the auction block just in the nick of time before it would have been gone, and I’m sure, at the mercy of some hefty ransom to get it back.

Domains are an extremely vital piece of your church website, yet for some reason they go un-managed or ignored until there is a problem. I’d like to share a few tips for making sure your domains are safe and secure -hopefully eliminating the potential risk of your domain being stolen, expiring, or being lost.

1. Consolidate

If you are like me or many other churches you probably have a handful of domains such as the main domain, the alternative spellings, the youth domains, and the events of the past. Get all of your domains transferred to one single account. There is nothing worse than hunting around for five logins and passwords just to renew one domain

2. Access control

Who has access to your domains? Who is responsible for making sure they get renewed? It may be you or someone else, or even someone you may not even know! Whatever the answer, get your domain management on someone’s job description and under the control of a key executive leader. This person needs to be around for the long haul, dependable, and trustworthy. I would also suggest having access to this data be shared with an emergency back up person.

3. Track your expiration dates

Knowing when a domain expires is your job – not the web company! Don’t rely on when your registrar tells you either. Sure it’s in their best interest to remind you for a renewal but technology glitches happen. Add your domain renewals to your calendar. Even if you registered it for 5 years, check on it every year to be safe. Review your contact info and ensure that the person responsible for managing the domain name is keeping up with it.

These simple steps and a 15 minute check each year can save a lot of heartache and money! Build your name, protect it, and keep it!

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Matt Adams runs factor 1 studios, a web design firm dedicated to building awesome websites for churches, non-profits and small businesses across the country.

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THE PROS

1. Quality through templates

The natural structure of a CMS assures that quality is maintained. Most CMS’s use a format where a master administrator controls the “look” of the site including the fonts, colors, navigational structure, content, and special widgets such as site-wide search engines, online giving, or flash banners.

The administrator also has many other options including the ability to set an approval process before a content item can be published or “made live” to the site. This keeps all aspects of the website up to church standards.

Additionally, most companies that offer a CMS platform can provide you with professional design services to “skin” out your site with a custom look or offer an array of pre-designed templates they plug-in and modify to your needs.

2. Functionality

While the quality of your design layout is improved using a solid CMS, the functionality of your site also increases! An example would be a media upload editor, which optimizes media files as they are uploaded to a server, can help increase quality by helping to assure images load quickly and are sized properly. Publish dates assure that updated content gets published at a specified time, though perhaps written weeks earlier. Using time-out date features, contributors to the site can set their content items to expire to assure that no out-of-date content is left on the site.

3. Ease of Use – No Web Development Knowledge Necessary

Almost anyone can edit their website content using a web-based “what you see is what you get” (WYSIWYG) editor built into the CMS. Adding event information or a news article is as simple as using a word processor. Other features such as those listed below, also can be simple to use after a thorough training session.

4. Features & Plug-ins

One of the greatest advantages of using a quality CMS is the ability to choose a variety of features or plug-ins to use on your site including:

• Discussion or collaboration modules
• Seamless blog integration
• E-Newsletters
• Flash or Rotating Banners
• E-Invitations
• Online Giving or E-Commerce
• Audio, Video, and Podcasting

Many systems already come with these “bonus” features so there is no need to purchase different components like what was required in the past.

THE CONS

There are a few disadvantages to using a CMS however. While these are far outweighed by the advantages, fairness demands that we consider a few.

1. Restrictive For Web Designers

Though CMS’s add an element of control for those who are not web savvy, they can be restricting to administrators who have a deep understanding of website design and limit the creative options.

2. The Price

CMS platforms can either be purchased outright and set up on an internal server or “leased” from the CMS provider through a monthly / yearly fee. The first option usually lacks tech support, updates, or training. It requires more involvement and can be more of a hassle or expense. Leasing is a better option because you can get customer support or training but it is way more expensive than a typical monthly hosting plan.

3. Learning Curve

A few systems are fairly easy to learn and many others are more complicated. If the administrator or team member has some knowledge of computer technology and are web savvy, the learning curve will be quicker than a non-techie or non-trained person. Either situation will require a fair amount of training but it is much better than learning all the ins and outs of web design. My advice is to choose a company that provides on-site or online training along with good documentation and manuals.

All things considered, the benefits to a church using a content management system and having a well-designed site far outweigh these minor disadvantages. In part three of this series, we’ll look at how to choose a CMS for your church.

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Chuck Scoggins is Creative Communications Director at Calvary Church in St. Peters, MO and President of 374 Designs. His latest project is Serve15 and you can email him at chuck@374designs.com.

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